Platformonomics TGIF #98: September 5, 2025

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Abstract illustration of mountain ranges in dark blue with a curved gray line at the bottom, representing a graphical element.

Platformonomics TGIF is a weekly roll-up of links, comments on those links, and perhaps a little too much tugging on my favorite threads.

We live in unserious times (which will have serious consequences).

Speaking of the unserious, lots of antitrust news this week.

News

Antitrust Incoherence: Elon Musk Edition

Screenshot of text discussing antitrust issues related to Elon Musk's xAI suing Apple and OpenAI over competition and App Store rankings.

Prolific plaintiff and fractional CEO Elon Musk has sued Apple for not doing enough to help Elon’s failing AI effort. Remember we all have an obligation to make Elon’s many ventures successful, regardless of his business choices and behavior. But it is still nice to see Elon step up during antitrust’s incoherence crisis to contribute his novel doctrine as a potential path forward.

Screenshot of a tweet by Elon Musk discussing Apple's alleged antitrust violations concerning AI apps.

“Unequivocal”!

Antitrust Incoherence: The Google Ruling

Headline of a news article stating 'Google Dodges Worst Penalties in U.S. Antitrust Case' with a brief summary about a judge's ruling regarding Google's exclusive deals.

It is the sign of a pretty good monopoly when the potential remedies hurt others more than the monopolist.

I never got around to writing up the least bad solution here (my bad): just make Google a regulated monopoly like AT&T in its glory days. Extract some cash (which is what government circles take for effective policy these days) and micromanage accordingly. But it is hard to imagine this approach working under either a hipster antitrust or grifter antitrust regulatory regime.

As you digest the Google ruling, take a moment for Tim Wu, who was really hoping a “break them up” Google ruling would help him come to grips with his role in Meta’s Instagram acquisition (stopping Meta’s Within acquisition evidently wasn’t enough).

Wu previously served at the Obama-era FTC that approved Facebook’s acquisition of Instagram. The Instagram acquisition is hipster antitrust’s original sin, white whale and metaphorical last war all rolled into one. That acquisition both haunts and animates the movement, while Wu seems determined to atone for and reverse that prior decision.

Antitrust Incoherence: Entertaining If Nothing Else

Headline text discussing Newsmax's lawsuit against Fox News over claims of monopoly on right-wing news.

Losing in the marketplace? Must be “antitrust”!

Software Migration Alert: Verint Systems

Thoma Bravo to Buy Verint for $1.23 Billion in Cash Deal headline

Bravo! But time to go! When private equity comes amalgamating, you really should be migrating.

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