Technology
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Still More IBM Patent Tomfoolery
Some august commentator recently wrote: Evidently IBM decided in September of 2006 they would stress filing patents with “significant technical content”. They are going to “sharply reduce” the filling of bogus, aka business method patents. The company had no comment on their tens of thousands of patents filed and awarded before that date. Further questions…
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The Future of Advertising Isn’t…
Great piece in the New York Times today on the future of advertising. But it isn’t the dramatic (and oft-discussed) shift from off-line to more relevant and accountable on-line advertising. Rather, it zeros in on the shift of focus and spending to what happens after you’ve found a prospect, because finding a potential customer is just the beginning of marketing’s…
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Patently Nonsense
IBM, whose position atop of the ranks of companies with the most patents awarded each year never quite holds up upon inspection of their actual patents, is offering up another gem.While still not a match for their all-time title holder of absurd patents, the infamous “restroom scheduling” patent (see the story and great headline from CNET), IBM continues…