Microsoft

  • Now Every Company Really Is A…

      via Seattle Municipal Archives  My stump speech seven or eight years ago included two assertions: 1.) every company is now a media company and 2.) every company is now a software company. Someone recently reminded me of that pitch and while it seems obvious today, it was definitely before its time. The globe-spanning organizational behemoths…

  • Enter The Matrix: Microsoft’s Reorg

    Enter The Matrix: Microsoft’s Reorg

    The new super-matrixed structure doubles down on “integrated innovation”, a model that has historically been tantalizingly just out of grasp from an execution standpoint. The new theory is shorter product cycles will mitigate failures of alignment across teams. The pendulum swings to functional away from divisions that had clear customer focus and segmentation (ironically, Steven…

  • Third Time’s a Charm?

    Third Time’s a Charm?

    So now Microsoft joins the rumored array of aspiring watchmakers. Every story includes an obligatory reference to the Microsoft SPOT watch and its FM sideband broadcast technology: Yet there was an even earlier Microsoft watch. Industry history, it turns out, predates the archives of any tech blog, even those that stretch all the way back…

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