Charles Fitzgerald is Managing Director of Platformonomics LLC, which provides strategy consulting for existing and aspiring technology ventures.

With over two decades of industry experience, Charles has held senior product management, marketing and business strategy roles at Microsoft, Mozy and VMware with a focus on software platforms and cloud computing.

Current research topics include:

  • How the now mature cloud computing market evolves and potential competitive threats
  • The implications of “SaaS sprawl

Areas of expertise include:

  • Development and cultivation of platform ecosystems
  • Developer relations and evangelism
  • Business and marketing strategy
  • Segmentation
  • Positioning, thought leadership and storytelling
  • Product launch strategy
  • Competitive positioning and strategy
  • Cloud computing
  • Platform as a service and software as a service
  • License, transactional and subscription business models
  • Existential issues

Please direct inquiries about consulting services to consult [at]

Get Updates By Email